What’s
a cocktail?
The loyal reader inquired, “Will you be so obliging as
to inform me what is meant by this species of refreshment?”
Two hundred years later, master bartenders, historians,
and self-professed cocktail “geeks” have assembled in
The Museum of the American Cocktail in Commander’s
Palace in Las Vegas. They are gathered to celebrate the
bicentennial anniversary of the cocktail. Surrounded
by antique silver cocktail shakers, 100-year-old bottles
of bitters, original posters espousing prohibition, and
collectible Trader Vic tiki mugs, the bartenders work their
magic. Dale DeGroff, former longtime bartender at the
Rainbow Room in New York City, is shaking up a frothy,
fruity beverage he calls the French 76, “a French 75 plus
one ingredient,” he playfully smirks. Tony Abou-Ganim,
creator of the classic rum-based Cable Car, is pouring a
sweet, satisfying concoction
dubbed High Society. And
fourth-generation bartender
Chris McMillian, of the Ritz-
Carlton’s Library Lounge in
New Orleans, is shaking a
traditional sazerac, the
quintessential bourbon cocktail
of Crescent City.
“The cocktail…it’s as American as jazz, apple pie,
and baseball,” DeGroff says. “You could say the cocktail
was the first American cuisine to gain international
recognition and respect,” says Robert Hess, founding
member of the museum and managing editor of Mixologist:
The Journal of the American Cocktail.
On the wall of the museum behind Vegas bartender “Bobby
G” Gleason hangs a reproduction of the May 13, 1806
edition of The Balance, and Columbian Repository.
Published 200 years ago, the newspaper out of Hudson,
New York, printed the first known definition of the
cocktail. The paper had previously published a list
of expenditures from a local political campaign in which
a candidate listed “cocktails” under the column for
expenses. When a loyal reader wrote to the paper to
inquire what a cocktail was, the editor responded:
Cock tail…is a stimulating liquor, composed of
spirits of any kind, sugar, water, and bitters. It is
vulgarly called a bittered sling, and is supposed to
be an excellent electioneering potion inasmuch as it
renders the heart stout and bold, at the same time that
it fuddles the head. It is said also, to be of great
use to a democratic candidate: Because, a person having
swallowed a glass of it, is ready to swallow any thing
else.
The American cocktail had arrived.
Spirits, sugar, water, and bitters defined the first cocktails
of the early 19th century. If you’re playing along at home,
the Old Fashioned is a good example of a cocktail from this
period. The original recipe (sugar, water, bitters, and whiskey)
remains essentially unchanged to this day. Spirits finally evolved to the point where the flavors were desirable,
and, as Robert Hess says, “the cocktail celebrated the great
spirits of the day rather than hiding them.”
In 1862, bartender Jerry Thomas published the first
bartender’s guide. “It contained ten recipes,” says
Ted Haigh, curator of the museum and author of Vintage
Spirits & Forgotten Cocktails. One of those drinks
was the Champagne Cocktail: champagne, sugar, bitters,
and a lemon twist. “It hasn’t changed a bit since it
was introduced,” Haigh explains.
The next 50 years are considered the golden age of
American cocktails. Drinks became more complex. By the
early 20th century, more than 100 different cocktails were
available, and they had colorful names like the Monkey
Gland, the Bosom Caresser, and the Corpse Reviver.
Cocktails were part of fine cuisine, masterfully blended
formulas comprised of only the freshest ingredients and
quality spirits. Bartenders were sharp-dressed magicians of
mixology, celebrities of the day, often working in grand hotels.
An account published as early as 1856 sets the scene:
The barkeeper…his drinks are pictures. See that tall tumbler,
gracefully proportioned, elegantly chased. See through its pellucid
walls the artfully chiseled blocks of purist ice, the frozen
powder at the top…. See the blessed liquor within, ruddy, golden, or orange tawny, dancing in the sunlight, sparkling in
the glassy depths…. The barkeeper and his assistants…they are
all bottle conjurers. They toss the drinks about; they throw
brimful glasses over their heads; they shake the saccharine,
glacial, and alcoholic ingredients in long tin tubes; they scourge
eggs and cream into froth; they send bumpers shooting from
one end of the bar to the other without spilling a drop.
But the ascendancy of the bartender as mixologist would
take a temporary dip. During Prohibition (1919–1933) many
bartenders left America for Europe. The cocktail didn’t
capture the hearts of Europeans,
but American bars catering to
American tourists and expatriates
did. Harry’s New York Bar in
Paris and the American Bar
at The Savoy Hotel in London
gained prominence in this era.
“Those in Europe came up
with different flavor pairings and
a more modern way of looking at the cocktail,” Ted Haigh
says. The Bloody Mary and the Sidecar originated in these
Europe-based American-style bars.
After World War II, America discovered vodka. The
liquor was touted as modern, clean, refreshing, and
sophisticated, Haigh says. Before long, the dry vodka
martini was taking hold. Over the next 20 years, the
martini got drier and drier. Earlier versions were made
with half sweet gin and half sweet vermouth. Later, the
original dry martinis were half dry gin and half dry
vermouth. When vodka arrived, the dry vodka martini
(your father’s martini) became vodka with just a splash of
dry vermouth. Few drinks have had more influence on
American cocktail culture than the martini.
In the 1950s and ’60s, “cocktail hour” became a daily
cultural ritual. Martinis got so dry that patrons would often
joke when ordering one, “Just glance at the bottle of vermouth
when you pour the vodka.” (These dry martinis
aren’t cocktails, says Robert Hess. “A cocktail should be a
blending of flavors,” he insists, not straight vodka.)
By 1968, the cocktail became the subject of jokes, Haigh
explains. It became a symbol of the “establishment.” The
cocktail then became more closely identified with unfettered
alcohol consumption than with fine dining. In the 1980s,
mixed drinks took a whimsical turn. With the introduction
of drinks like the Fuzzy Navel and the Long Island Iced Tea,
“we saw the utter destruction of
the cocktail,” Haigh laments.
Today, syrupy-sweet, prefab
concoctions like the Sour Apple
Pucker and peach schnapps
make purists like DeGroff,
Haigh, and Hess cringe. The
Museum of the American
Cocktail is dedicated to reviving
the golden age of these libations, when drinks were made
with flair, using only the freshest ingredients. The museum
regularly sponsors cocktail dinners in various cities around
the U.S., where cocktails are a complement to fine cuisine.
Robert Hess is optimistic. In recent years, restaurants,
bars, and patrons in most major American cities are waking
up to the idea of fresh ingredients and quality cocktails.
“It wasn’t that long ago that people thought that good coffee
came out of a can,” he says. And they’ll come around, he
adds. “The cocktail is like MacGyver,” Ted Haigh says
with a wry smile. “It keeps almost getting killed off and
then something really interesting happens.”
DEAN BLAINE
writes from San Francisco, where he
enjoys evening cocktails except when on deadline.
Historic
Mixology
The Cosmopolitan |
Arguably
the most popular cocktail in the world, the Cosmopolitan
was, according to many sources, created by South
Beach bartender Cheryl Cook in 1985. The original
recipe called for Absolut Citron, Triple Sec, Rose’s
lime juice, and a splash of cranberry juice. Mixologist
Dale DeGroff discovered the cocktail in the ’90s
and modified the recipe to include fresh lime juice,
Cointreau, and a flamed orange twist. Madonna was
photographed drinking DeGroff’s creation at New
York City’s Rainbow Room in 1996, and the rest is
history. “Soon we were selling 1,000 Cosmopolitans
a night,” DeGroff says. It also didn’t hurt that
the Cosmo was the drink of choice for the ladies
of Sex and the City. |
The Manhattan |
This drink was born in the 1870s when socialite Jennie Jerome asked the Manhattan Club in New York City to craft
a cocktail for a party honoring Samuel J. Tilden as the newly elected state governor. Jennie Jerome went on to become
Lady Randolph Churchill, mother to Winston, and the Manhattan, comprised of bourbon, sweet vermouth, and bitters,
became a classic American cocktail. The Manhattan was a precursor to the martini — swap the bourbon for vodka or
gin and voilà — but don’t ask for the origin of the martini. The stories of its creation are varied and fiercely debated.
Instead, order another Manhattan. |
The
Mai Tai |
During World
War II, a good many U.S. servicemen and women developed
a taste for rum. In 1944, Victor “Trader Vic” Bergeron
was experimenting with rum and fruit juices, and
testing his concoctions on the customers in his
Oakland, California, restaurant. “Mai tai, roa ae”
— Tahitian for “out of this world, the best” — a
patron proclaimed after sampling one of the cocktails.
The Mai Tai was born and spawned the popular tiki-bar
movement of the ’50s and ’60s. Trader Vic eventually
took the cocktail to the bar at the Royal Hawaiian
Hotel on Oahu’s Waikiki Beach, where it became Hawaii’s
signature drink. |
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